trade your personal data—yourself

loome project image

Today, Prof. Dan Smith who is engaged with the development of Service Design at the Glasgow School of Art visited Reto Wettach at the FH Potsdam. The topics of our talk made me have a closer look on Livework in London, a company focused on Service Design.

While this field of design can be considered emergent itself it deals a lot with new technologies and possibilities as well. In a kind of hands-on-research, Livework developed the loome (edit: original page vanished, but some info is left here) service that lets you sell your private data like bank transfer and grocery shopping histories to the highest paying company (one of the involved designers sold a personal record of 800 pages for 150 GBP on ebay as a proof of concept).

It seems to be absurd on first sight but has a serious background, of course: All kinds of data are collected by various companies already (think of your bank, your telephone company, your cell phone, your RFID-equipped passport, your insurances) and the trade of these profiles is a very profitable business — except for you. Taking care of your data, control what to share with whom and receive a fair payment for your precious personal information is the aim of loom.

Dealing with logs of your private communication and social contacts in my master’s thesis, privacy concerns are an important aspect for me. I find the loom-approach particulary straight-forward and consequent, both raising awareness for the invisible data collection processes and feeding in personal economic profit. While the British Data Protection Act enables you to reclaim your personal data, Great Britain makes excessive use of other surveillance technologies like few other European countries, paradoxically.

no Responses so far to trade your personal data—yourself