Analytics by Semiotics

When talking about virtual and real worlds it soon gets difficult to determine what we consider as virtual and real. Our thoughts and imaginations are not technically enhanced or otherwise mysterious but they are not part of the actual, material world, either. They do shape our perspective and our plans and actions.

Public Buildings are solid environments but their particular determination, they way we perceive the building and select a proper behavior is not built-in but a system of signs and codes that we read permanently.
With the means of Semiotic Analysis I investigated on the relation between (real) buildings and our interpretation, that means our (virtual) reconstruction. The results are presented by an interactive documentation that reflects the subjective process of decoding (unfortunately, texts in German only). It is the fruit of the Master Class in Design Theory, led by Prof. Dr. Rainer Funke.

As a first example, I examined the Berlin Central Railway Station as a hub of public transport on the one side and I discovered an interference with the mixed-in shopping mall concept on the other one. Having travelling in mind initially, a passenger has to cross the shopping sector. This changes the context for his decoding of sign systems, so he misses the guides to the trains easily.

Berlin Hbf Identitaetskrise - Titelbild flash, 3.4 MB

For the second example, I was wondering which signs and features render a church into a somewhat mystic room with a very special atmosphere. Although one could still call it a house by its primary features it makes people whisper and feel different. Featured buildings include St. Hedwig, St. Paulus, Sophienkirche, and Maria Saal (Kaernten, A)
mythosraum kirche - title flash, 4.6 mb

no Responses so far to Analytics by Semiotics